Cookie Settings

Frequently asked questions

Some frequently asked questions about the Embark Platform

The Embark Platform is brought to you by the Embark Group (Embark), one of the UK’s leading retirement solutions providers.

Businesses within the Embark Group have been established in the market for more than 40 years and have a long history of working closely with intermediary distribution partners and high net worth clients.

Embark Group also powers the platforms of some of the UK’s largest retail financial services businesses.

We have c£37.7bn assets under administration, c354,000 clients and over 500 employees, across seven business locations*.

In January 2022, Embark became part of Lloyds Banking Group.

Find out more about the Embark Group.

* All figures as at December 2021.

The Embark Platform has an AKG financial strength rating of B+, very strong.*

*October 2020

Embark offers a wide choice of investments and tax wrappers, managed on proven technology with transparent and competitive pricing. Our platform could help you to deliver the services your clients are looking for. Find out more about our products and services.

The Embark Platform has around 5,000 mutual funds available from more than 100 fund managers. If a fund manager you usually recommend to your clients is not currently on the Embark Platform, please get in touch and we will look to work with them to get their funds added, where possible. If we have an existing fund agreement in place with an investment manager, the addition of further funds should take approximately five working days. If there is no existing agreement in place, then the addition of the funds will take longer.

The Embark Platform is a fully advised proposition, so you have complete control over the management of your clients’ accounts. You can:

  • Open additional accounts with no wet signature.
  • Benefit from fully digital trading.
  • Add, change and stop adviser charging.
  • Access our fully online withdrawal capability including flexi-access income drawdown with daily payroll.

You can also offer your clients varying levels of account access depending on their needs.

All clients have a secure online account view capability, so they can see where they are invested and how their account is performing.

The Embark Platform has a low initial contribution level of £50 for the Personal Pension, ISA, JISA and GIA, and a range of flexible contribution frequencies. If you are transferring funds into a TPIA, a minimum payment of £5,000 applies.

Yes, there is the ability to pay regular contributions into any of the products. The minimum contribution is £50.00.

The Embark Group boasts an investment business – the Adviser Centre – that offers in-depth research to assist advisers in developing and maintaining their investment propositions. These services are available at no cost to you. Find out more.

Yes. Download our latest due diligence guide here.

Our technology is provided by the FNZ Group. We work in partnership with them to ensure that our extensive knowledge and understanding of the financial advisory market continues to shape the Embark Platform proposition.

Clients must be a UK resident, 18 years or older, hold a sterling denominated bank account and have a valid email address.

We have assembled a team of Implementation Managers to ensure that your business has a smooth introduction to the Embark Platform.

Most adviser firms have told us that they have their own approved tools for assessing client needs. The Embark Platform provides the required information for calculating Capital Gains Tax, but otherwise has not therefore selected specific tools to integrate with the platform. However, we understand that adviser needs are always changing and we are always looking to add new tools to support your business where possible.

Yes. The platform benefits from straight through processing for nearly all operations, with no manual intervention by the Embark Platform.

Our flexible adviser charging options mean you’re always in control to agree the most appropriate remuneration structure for your clients. To find out more please contact us at

Our platform offers an easy-to-use, cost-effective solution for advisers looking to outsource the management of part or all of their investment proposition. We have also recently added the functionality to allow advisers to set up model portfolios on the platform.

Just fill in the registration form and a member of our team will be in touch to discuss your requirements.

Our platform was built to allow advisers to self-serve as much as possible. However, we realise there will be times when you need additional help and support. Visit our contact us page to get in touch with us. We also offer helpful web chat functionality on each page of the platform.